
RIP Duo: How Duolingo's "Death" Became an Unhinged Marketing Moment - Kahani Digital Marketing
My all time favorite part about this campaign was, you guessed it, the storytelling. Duolingo leveraged so many different visualizations to the death- from physical plushies, video content, static imagery, to the UI used on their actual platform. When we say they went all in, we mean it. The campaign was brilliantly executed in terms of walking users through an engaging narrative in a way that really connected with their target audience of youth. It was extremely relevant in terms of culture tod...